Summer Vacation.
Grandma's Place in the village or in a small town.
Sunday Afternoon.
Sweltering Heat.
Sitting on the floor right under the fan.
A Test match on DD with Hindi commentary.
Players with clothes that were 2 sizes larger.
Wills Logo with White CAPITALIZED letters on a red background.
Sachin, Azhar, Kumble, Srinath & co waging the cricket battle vs the oppositions.
The Dreaded Circle Rainbow appears on the screen:
A battle of another kind was then unleashed - the battle to lodge brands & products in your mind and find a way to your pockets.
Little did we realize back then that these would stay in our memories so long!
Thanks mainly to some of their iconic BGM's & jingles!!
A look at some of the wonderful ads that I watched on Indian TV as a kid (the 90's):
1) The classic "Hamara Bajaj" AD - we can never forget this one. Emotion packed entertainer.
It very much caught the pulse of the Common Indian then.
We can almost still remember the visuals of the guys riding the scooter and scattering the crowd of pigeons and the parsi uncle wiping his scooter squeaking clean :)
2) Of course, one of the most endearing ads to the kids of the age : The "I am a complan girl/boy" ad :)
P.S: I'm sure Shahid and Ayeesha will agree :D
3) Ah, and who can forget the "washing powder Nirma" one. A lot of school nicknames also resulted from this one :D
Couldn't get the old ad's video. puttin up the audio n the slightly newer one's vid:
4) And the old Cadbury ad - was almost like watching an extension of the match in the break :D :)
5) The sundrop ad - another one i distinctly remember due to the yellow tint to the entire ad, the kid's antics through the maze of food items - especially his somersault - and of course, all the delicious food :D
6) And the milky bar ad - one of the ads that actually influenced our family purchases of the time :D
7) Not exactly an ad on DD during a cricket match, but one that I remember well nevertheless:
The Old Cinthol (literally :D) ad featuring Arvind Swamy:
8) And though we were kids, this one definitely did catch our imagination :P :
Pretty Preity shaking her leg for the Liril ad:
Grandma's Place in the village or in a small town.
Sunday Afternoon.
Sweltering Heat.
Sitting on the floor right under the fan.
A Test match on DD with Hindi commentary.
Players with clothes that were 2 sizes larger.
Wills Logo with White CAPITALIZED letters on a red background.
Sachin, Azhar, Kumble, Srinath & co waging the cricket battle vs the oppositions.
The Dreaded Circle Rainbow appears on the screen:
A battle of another kind was then unleashed - the battle to lodge brands & products in your mind and find a way to your pockets.
Little did we realize back then that these would stay in our memories so long!
Thanks mainly to some of their iconic BGM's & jingles!!
A look at some of the wonderful ads that I watched on Indian TV as a kid (the 90's):
1) The classic "Hamara Bajaj" AD - we can never forget this one. Emotion packed entertainer.
It very much caught the pulse of the Common Indian then.
We can almost still remember the visuals of the guys riding the scooter and scattering the crowd of pigeons and the parsi uncle wiping his scooter squeaking clean :)
2) Of course, one of the most endearing ads to the kids of the age : The "I am a complan girl/boy" ad :)
P.S: I'm sure Shahid and Ayeesha will agree :D
3) Ah, and who can forget the "washing powder Nirma" one. A lot of school nicknames also resulted from this one :D
Couldn't get the old ad's video. puttin up the audio n the slightly newer one's vid:
4) And the old Cadbury ad - was almost like watching an extension of the match in the break :D :)
5) The sundrop ad - another one i distinctly remember due to the yellow tint to the entire ad, the kid's antics through the maze of food items - especially his somersault - and of course, all the delicious food :D
6) And the milky bar ad - one of the ads that actually influenced our family purchases of the time :D
7) Not exactly an ad on DD during a cricket match, but one that I remember well nevertheless:
The Old Cinthol (literally :D) ad featuring Arvind Swamy:
8) And though we were kids, this one definitely did catch our imagination :P :
Pretty Preity shaking her leg for the Liril ad:
9) Of course, no list of ads can be complete without one featuring Fevicol - they have made some of the best ads over the years. List of some of their best ads from the 90's:
(9A) The prolonged climax scene one:
(9B) The unbreakable egg one:
(9C) The "onnu rendu moonu naalu" one, a.k.a the fishing one:
(9D) The sticky shadow one a.k.a the Radio one:
10) The nescafe ad, mainly for its Jingle:
11) An ad that was part of the white revolution and one that I remember for teaching me one of my first hindi words other than "tumhara nam kya hai?" :D
12) One of the ads that I remember was repeated to the point of irritation and was around for a really long time. Memorable, nevertheless :P
13) Another ad that had an extremely catchy jingle. Dunno if it was national or regional. Putting up the tamil version:
14) Yet another one remembered for its awesome jingle:
15) And of course, who can ever forget the "VICCO Turmeric" ad.
Generations will remember this. They have NEVER changed :D
You can still see these ads in the theatres (we often wonder how old the model in the original ad must now be :P )
A lot may have changed since then. But not the motive of them marketers -
They have had, have and will have only one mantra : "Sell. Sell. Sell"
I sometimes wonder - isn't marketing supposed to be more than just selling stuff? Point to ponder.
Cheers till the next time then!
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